We make brands more successful

We make brands & more successful

Every brand is a success in itself, and our passion is to support brand growth

Activ is a pionner of distribution business in Morocco



Point of Sales


Palets of ground capacity


Sales Representatives & Merchandising team





Our values

First attitude




Personal attitude




Group attitude


Team spirit



Activ Distribution is a pioneer of the distribution business in Morocco. The company started it activities in 2014 and now counts more than 100 people in sales, distribution, and merchandising. Activ Distribution is specialized in the snacking business and offers to its partners a unique growth and development platform in Morocco. The company employs more than 120 people and regularly reaches more than 15 000 points of sale directly and 30 000 indirectly, and is considered as a leader in the outsourcing of sales and merchandising.


>> Distribute branded retail goods in a very fragmented customers universe
>> Differentiate our Brands by providing the best services to customers and by exceeding their expectations.
>> Deliver outstanding visibility of our brands in the point of sales.
>> Offer a quality distribution platform to support brands growth.
>> Enhance long-term relationships with our Partners and Customers.
>> Create motivating environment for employees to achieve brands sales potential.
>> Develop sales talents

Our partners

Joan Romagosa
Joan RomagosaDirector genaral Ibercacao SA
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En 2015, Ibercacao a choisi Activ Distribution pour la commercialisation des produits de la marque Dulcinea, avec l'important défi de passer d'un marché d'opportunité à un marché de continuité Activ était une entreprise en pleine croissance axée sur le côte atlantique, dirigée par Jalil Benmoussa, un professionnel du Secteur Alimentaire, connaisseur des grandes marques européennes, et une entreprise qui se distinguait des autres en offrant des données du secteur et du marché traditionnel et moderne, des données qui nous ont permis de prendre des décisions importantes et de nous concentrer correctement sur la capitalisation de la marque Dulcinea, comme c'était notre objectif. La collaboration avec Activ est très professionnelle et en permanence, avec son réseau de distribution et le professionnalisme de ses Equipes de Ventes, nous avons une représentation des produits de la marque Dulcinea sur tout le territoire marocain, et nous avons une présence dans le canal moderne et le canal traditionnel.
Giacomo Cinelli
Giacomo CinelliExport Director - Callipo Group S.r.l
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Our Company started to co-operate with Activ Distribution approximately one year ago and we are really satisfied with the precision, professionalism and reliability, as well as with the results we have achieved so far. We started with the production and distribution of their private branded products and then added our own brand. The communication is very fluid, the exchange of feedback very quick and prompt, forecast and orders are accurate. We are confident we have found the right partner in Morocco and we are sure we will continue to grow year on year, increasing both volumes and distribution.
Israel Castano Holgado
Israel Castano HolgadoInternational Director ENAM Fiesta - Colombina S.L.U.
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"With experience and expertise across a wide variety of channels, Activ is strategically positioned to offer a broad array of services based on a partnership working culture, transparency and constant comunication. With several warehouses and nation-wide network of distribution centers it is the best partner for FIESTA COLOMBINA development. He provided us, during several years already, an efficient, cost-effective solutions to our distribution & marketing needs into the market to bring our products to the final consumer. Above all this, the human values of Activ team makes them unique as partners."
Miguel Sanchez
Miguel SanchezDirector Nacional Ventas Espana y Country - Manager Morocco & France
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I have been working with Activ since 2018 and we have built a very strong partner relationship. Thanks to mutual trust, long term and shared visión and an extraordinary skilled team leaded by Jalil Benmoussa we have set ambitious plans and we gave reached them. After more tan 20 years of experience i can remember just four or five customers such as Activ. Congratulations!
Mariola Juan
Mariola JuanConsejo de admnistration en Vicky foods
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Activ distribution ha sido, sin duda, el mejor aliado que podríamos haber en el mercado marroquí, con un gran equipo de profesionales encabezados por Jalil Benmoussa. Gracias a nuestro trabajo en equipo con ACtiv estamos bien posicionados en el mercado marroquí, en constante crecimiento y siempre desarrollando nuevas gamas que nos ayudan a afianzarnos conjuntamente en dicho mercado.
Eloy Rodriguez Fernandez
Eloy Rodriguez FernandezExport Manager - Calidad Pascual
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Activ a une vocation claire de coopération et de networking, fidèlement alignée sur la stratégie de nos marques, cohérente (ce qu'elle dit est toujours ce qu'elle fait) et cherchant constamment à aller plus loin. Nous avons trouvé un distributeur à la hauteur de notre esprit anticonformiste, qui accepte que rien n'est éternel, qui suppose que les temps changent à chaque seconde et qui sait que leur obligation est de continuer à se poser des questions au jour le jour. Bref, un partenaire avec qui nous partageons la volonté de donner le meilleur.
Giacinto Callipo
Giacinto CallipoOwner of Callipo group
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We have been working with Activ Distribution for almost one year now and we are very satisfied with the results we have started to achieve. They are a very professional and precise partner with a strong distribution network all over Morocco. We are sure we will continue growing and building the Moroccan market together.
Yaser Hijazi
Yaser HijaziRegional Manager Iffco group
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Activ distribution is one of the leading distribution companies in Morocco. Eager and capable for new challenges and opportunities. Professional management and work force. Fully aware of route to market, brand building, and resilient against market dynamics. Very careful to build an outstanding business relation with their partners.
Nicolas Viaud Marti
Nicolas Viaud MartiExport Manager Vicky Foods Products, S.L.U.
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Activ Distribution, c'est une société de distribution, avec une grande connaissance du marché, qui assure une couverture dans tout le royaume du Maroc, avec une grande équipe, garantissant de manière optimale la gestion et la présence du produit dans les rayons des points de vente, assurant son état et son emplacement idéale, afin que les consommateurs puissent en profiter à tout moment. Sans aucun doute, la collaboration avec Activ Distribution a été l'une des clés du succès de la présence des produits Dulcesol sur ce marché. Merci encore


>>Our company is a specialist in FMCG distribution across channels. We develop your omnipresence and maintain high standard levels.
>>Thanks to multiple warehouses in Morocco, we ensure and develop the omnipresence accross all the regions
>>The quality of our sales team is our key asset to grow our brands’sales in the market.
>>Our experience and track record which we have built since the company start have allowed us to establish distribution partnerships with major international brands, and to achieve a double-digit growth every year.


>>We offer more than 9500 sqm capacity across different warehouses, strategically located to cover all Urban and Rural areas.
>>Our vehicle fleet consists of different sizes and types allowing the delivery to all regions within the proper conditions.
>>We provide an average delivery service rate up to 100% on the ordered quantities. OTIF (On Time In Full ) indicators shows very high level.
>>We are committed to respect an average time per delivery of 48 hours for our customers’ orders.


⚪Our strong presence across all channels ensures visibility, placement, reassortment, planograms respect & gondola heads placement of our brands

⚪Our merchandising services extend from customers negotiation to in store execution.

We make brands more successful

Contact Us

Email: contact@activ-distribution.com

Phone: +212522 896 515

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